Operator · Builder · AI Systems
Ready to build.
I'm Fletcher Keeley, a proven DTC operator: a decade in ecommerce, ~10x revenue growth across my run, and full P&L ownership by the end. Since then: a formal software-engineering program, then a boutique consultancy I built, ran, and wound down on my own terms — shipping production AI systems the whole way. I'm looking for the right team to implement the next wave of operational technology — in DTC and beyond.
ask_fletcher
an assistant Fletcher built, trained on this site
Selected work
All projects →Running an Eight-Figure DTC Brand
Nearly six years running a national DTC brand's ecommerce operation end to end — eight demand channels, full Shopify ownership, retention and CRM, in-house customer service, five agencies, and the annual growth model that set every target.
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Coworking Operations Platform
The full software backend for a multi-location coworking business — CRM, centralized inventory, occupancy/billing, and a physical door-access pipeline that lets a web action unlock a real lock.
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How I run an agency with AI
A field report on running a five-client agency as the only human on staff — the AI sees the email, calendar, and task list, works the night shift on a vetted library of playbooks and skills, and a human approves everything each morning.
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