Operator · Builder · AI Systems
Ready to build.
I'm a proven operator: a decade in DTC ecommerce, including full P&L ownership through ~10x growth. Since then, a formal software-engineering program and my own boutique consultancy shipping production AI systems. I'm looking for the right team to implement the next wave of operational technology — in DTC and beyond.
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an assistant Fletcher built, trained on this site
Selected work
All projects →Running an Eight-Figure DTC Brand
Six years running a national DTC brand's ecommerce operation end to end — eight demand channels, full Shopify ownership, retention and CRM, in-house customer service, five agencies, and the annual growth model that set every target.
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Coworking Operations Platform
The full software backend for a multi-location coworking business — CRM, centralized inventory, occupancy/billing, and a physical door-access pipeline that lets a web action unlock a real lock.
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Multi-Agent Operations Platform
A 20-agent AI fleet organized like a department — tool-grounded answers, an LLM-as-judge quality gate, and a weekly review that retrains the weakest agent, all coordinated by a director meta-agent.
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